Americas, Civic Facilities, Featured, Industries, Regions, Retail, Southwest, Technology
Trusted to deliver major rebranding effort
When Microsoft acquired Nokia, there were quite a few ‘to dos’ on the list, including rebranding. Experts on the subject, Microsoft hired us to deliver the $2.5 million rebranding of its newly acquired L.A. Live entertainment complex in the South Park District of Los Angeles. With more than 5.5 million square feet of entertainment space, as well as a 54-story hotel and condominium tower, we clearly had our work cut out for us. But we didn’t miss a beat. Working after hours and on weekends to accommodate all the foot traffic, we expertly navigated the entire rebranding process on time and even under budget.