Create cool space that attracts top talent

The rules for a 'cool office' to lure the best and brightest

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Nov 30, 2017, 12:15 PM

What should you consider when creating space to attract top talent?

If you’re a tech company, you’re no doubt targeting the best and brightest talent to power your workforce. So how do you entice them to work for you? We’ve got a few ideas:


1. Keep people happy

Every decision should come back to boosting your employees’ happiness. So, be thoughtful in your design and constantly think about making your space all about employee engagement. Keep the workplace cheerful, comfortable and full of perks.

What does that mean?

  • Fully catered cafés and lunch rooms
  • Choose-your-own work spaces
  • Onsite IT ‘genius bars’
  • Roof decks and outdoor plazas
  • Game rooms, on-site fitness classes

2. Keep people engaged

Create an engaging work space that is functional and responsive. Do employee research to figure out exactly what your teams want and need to be happy and productive while at work. ‘One size fits all’ is a thing of the past – design your office to cater to individual employee strengths and team dynamics.

What does this look like?

  • Team-specific space layouts
  • Foot traffic planning to encourage ‘random encounters’
  • Customizable, collaborative spaces – mini to mega

3. Promote flexibility and mobility

This one speaks for itself. Tech’s fast-paced, collaborative business model demands agility. This can play out in a few ways across office build-outs – for example, universal benching and flex-use spaces. Open space plans and double-use spaces are great because they can be used for almost any situation – from employee one-on-ones to a 700-person IPO party.

How can you do that?

  • Office plans with 100% mobile benching
  • Fully transformable spaces with movable acoustic walls
  • ‘Un-rooms’ (three-sided standing conference rooms)
  • ‘All hands space’ for big, all-staff meetings


Ready to get started? Learn what that new space is going to cost you. (Hint: It might be less than you think.)



Miss any of our 2017 Tech Office Trends snapshots? Want to read them again? Dig in below.


Researchers: Julia Georgules, Amber Schiada | Editor: Alaina Kleinman