New Placester office designed to look like home

Tour their residential style space

Clock icon 4 Minute Read
Jun 15, 2017, 12:47 PM

Real estate marketing company Placester knows all about the importance of finding a good home. The Boston-based startup’s primary mission is to dramatically improve the home-buying process for real estate professionals and consumers.

Born from the Techstars accelerator in 2011, Placester spent several years in the Cambridge Innovation Center before moving to a small space in downtown Boston in 2014. But after hiring nearly 100 employees and raising $42 million in funding in 2015 alone, they quickly realized it was time for a home of their own.



Before the move, they were paying “what felt like a fortune” for 25 people in a coworking space and determined that a dedicated office would be less expensive.

Their new 31,000-square-foot space is open, inviting and exudes a residential feel including soft seating, a pool table, foosball table, large kitchen, collaborative spaces and room to accommodate future growth.

“I think the biggest thing was to make sure we were creating an environment that really focused on collaboration,” said Placesters’s co-founder and CTO Frederick Townes. “We really wanted to have that for our own company and establish for the first time our own culture.”

Central to establishing that culture was a unique design to match the company’s brand and ethos. With residential style doors, recreational areas with green, yard-like carpeting, and benches you’d find on a patio, the office was designed to look like a home. Even the conference rooms are named after the “family room,” “dining room” and more.

Employee experience was critical for this space, which co-founder and CEO Matt Barba says is “really a nod to the folks who work here [and] how successful they’ve been in building this company.”

Since moving to their new home in Boston, Placester has kept expanding. In March 2016, they acquired Chicago-based HomeFinder and built a Windy City office to mirror their Boston headquarters. This way, all employees feel united despite being hundreds of miles apart. And just this March they received $50 million in a series D round, bringing their total funding to $100 million.

Step inside: Take a virtual tourof Placester’s Boston home.

A version of this post originally appeared on our JLL Boston Blog.